OLG Renews Sponsorship Deal With CEBL Under Its PROLINE and LOTTO MAX Brands
The Canadian Elite Basketball League (CEBL) and Ontario Lottery and Gaming Corporation (OLG) announced Thursday the renewal of OLG’s official sponsorship for a second season. As part of the agreement, LOTTO MAX will continue as the Official Lottery, and PROLINE will remain the Official Retail Sportsbook of the CEBL and its four Ontario-based teams. Additionally, LOTTO MAX returns as the presenting partner of the CEBL’s Eastern Conference and Eastern Conference Playoffs.
OLG will continue to deliver innovative and exciting experiences for CEBL fans and basketball enthusiasts across Ontario in 2025. They remain committed to enhancing the vibrancy of the league by offering fan-centric promotions and engaging content both in arenas and on broadcast platforms.
“Renewing our partnership with OLG reflects our shared commitment to delivering exceptional fan experiences,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “Together, we’re building on our momentum to grow the game and elevate the league’s presence across Ontario in what promises to be another exciting season.”
To kick off the season, fans attending home openers for the Brampton Honey Badgers, Niagara River Lions, Ottawa BlackJacks and Scarborough Shooting Stars will receive a special team t-shirt. Adding to the excitement, OLG will introduce the "LOTTO MAX Supreme Fan of the Game" which will see two lucky fans per game in each of these markets upgraded to courtside seats, offering them an up-close and personal view of the action. This special recognition aims to celebrate our passionate supporters and enhance their game-day experience in an unforgettable way.
“OLG is proud to continue its sponsorship of the CEBL and create even more memorable and exciting moments for basketball fans,” said Maxine Chapman, VP Brand and Marketing Officer. “Our commitment to supporting sports in Ontario remains strong, and we look forward to enhancing the fan experience and celebrating the passion and enthusiasm of supporters across the province.”
Flexible ticket packages are currently available to purchase by visiting theblackjacks.ca/tickets.
BlackJacks 2025 season-seat memberships are available now. For additional details, fans are encouraged to email
[email protected]
or call 613-690-0519.
About OLG
OLG is a Crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has generated approximately $62 billion for the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year profits from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
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